17
Feb
Feb
Nike FuelBand.
There’s a deep psychology to the role data plays in motivation.
“When you look at setting a goal, we see a very clear trend that people who set themselves a goal and hit it are so much more likely to stick with any experience than the ones that either don’t set a goal, or set too high of a goal, miss it and get discouraged.” Finding that people don’t need “extreme granularity” and are instead mostly concerned with consistency and simplicity, Olander says what Nike is attempting to do is “make it really easy to level something—give yourself a goal, but then allow yourself to adjust that all the time to what you want to do.” - Nike’s Vice President of Digital Sport Stefan Olander
via CoolHunting
